Did you know?
You could be advertising overseas from Google Ads. If you select the “Presence or interest” option, the “Location options” selection will allow Google to advertise internationally.
How to check?
In Google Ads Settings, click Locations, hit “Locations Options”, and scroll. If the Presence or Interest option is selected, there’s a high chance you have been advertising overseas. If “only the people in my location are checked,” you should be fine.
You can run a custom report to see if your ads appeared overseas; the pre-setup Locations report in Google Ads will not show this information.
If all this sounds too hard, contact me, and I’ll check it for you.
Paid Social
From TikTok to Instagram, I’ve used all the paid social channels. I’ve seen just as many (if not more) traps across social channels that can cost brands thousands if done wrong. One of the biggest traps in Meta (Facebook) is the old lifetime budget vs daily. Make sure when you set them up that you use the right one. If you place your campaign’s lifetime budget in the daily setting, that will cost you.
GA4 (Google Analytics)
To prepare for the Cookieless world, Google needed a new Analytics system. Its predecessor was easy(ish) to use, and we all knew it. GA4 is totally different, with many of the old functionalities needing to be custom-built.
RIP old Google Analytics!
Google Merchant Centre also Google Merchant center next.
Merchant center can be a scary platform to work on. From my experience across this and other platforms, I know all the ins and outs of what products and wording that Google disapproves.
Google Tag Manager
GTM(Google Tag manager) makes tagging super easy – as long as you know how.
Native advertising
Think outbrain, Taboola. You guessed it. These platforms use the same CPC principles as Google Ads.
Looker Studio
Formerly Google data studio, Looker studio has a native and free connectivity to Google ads. I have been making these dashboards for years and will make something bespoke for you.
SA360
SA360 is Google Ads’ enterprise-level tool. Many agencies use it, but very few staff know how to use it.
Editing, Content writing, and copywriting.
I have been writing professionally for the past twenty-five years. I have worked on content writing for innumerable websites. I have also done copywriting alongside SEM. Fun fact: I started in media because of my writing prowess.