Back-end Google Ads setting could be changing your creative

New Google Ads setting allows imagery from your linked Google Business Profile to serve in location-based ads. This low-vis setting could impact creative control for location-based ads.

Google Ads can enhance your Ads campaigns with photos and rich media uploaded by owners or managers of the linked Google Business Profile, helping you achieve your performance goals.

It allows creative assets to appear in your ads that you didn’t upload. A big watch out for brand-sensitive/compliance-heavy advertisers.

This is a lesser-known setting equivalent to Auto-apply settings, but buried like the Account-level automated assets settings. If your brand has compliance issues or strict brand controls, this should be audited promptly.

Tools > Shared Library > Location Manager > Settings

1. Google Business Profile merchant photos
   Allow Google Ads to use GBP merchant-uploaded photos and rich media in your Ads campaigns.
2. Google-owned location imagery
   Allow Google Ads to use Google-owned photos and other rich media from Google in your Ads campaigns.

if:
The GBP photos are ugly, dark, outdated or UGC.
Compliance/brand is an issue
The storefront looks closed or messy
There are no good images yet
You want full control over brand creative

if:
The business is visual/local (retail, hospitality, gyms, clinics)
The store looks good
The photos are modern
They can significantly improve:
Trust
Local intent CTR
Store visit rate

These checkboxes do not control:
Business name
Address
Phone number
Store hours
Map pin
Location extensions
Directions button
Call button
Store visit reporting
All of those come from the linked Google Business Profile location, not the image settings.
Your location will still show normally in:
Search ads
Maps
Local extensions
PMAX store placements